Bernie Michalik's posterous site

Every year at this time, I get one of these coupon books. It's the only
time of the year I get it. While Mcdonalds's does have a lot of lighter
fare these days, the coupons are either for two for one deals of Big Macs,
Quarter Pounders, and other, older (and less light meals) or they feature
rich products like McFlurries and Chocolate Banana pies. The coupons start
on December 29th and go to February 6.

Why do I say this is malicious? I say this because I have gone to gyms for
many years, and I know there is always an influx of patrons for the month
of January as people try to make their commitment to get in shape in the
new year. No doubt McDonald's must feel that in their sales dropping that
month as people forgo fast food and try to eat healthier and leaner food.

McDonald's could do better. They could offer coupons for their lighter fare
in January, for instance, and actually encourage people to eat better in
the New Year. Or they could offer coupons for February when the less
committed have given up and perhaps the more committed could use a treat.
My vote would be for them to promote their healthier fare and over time
have people coming to McDonald's for low cost, healthy meals.

As it is, the main objective these coupons seem to have is to put people
off achieving a healthier way of life so that McDonald's can achieve a
fatter bottom line. If that is not malicious bordering on evil, then tell
me what is it?
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